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Our Identity | Brand Elements | Brand Portal | Rochester Institute of Technology
Logo Downloads Request Lockup. Because of the familiarity of the RIT initials, we don’t use the “Rochester Institute of Technology” wordmark when we extend the master brand lockup to the rest of the university. University Tiger. RIT Spirit Lettermark and Paw. 3-Color. 3-Color. 2-Color. Tiger Center - A tool that allows RIT students to search for classes, view important academic information, and download their class schedule in iCal format. Additional features are in development to improve the student experience. To receive support or provide feedback, please visit Tiger Center Talk. Tiger Center. RIT Tigers logo vector. Download free RIT Tigers vector logo and icons in AI, EPS, CDR, SVG, PNG formats.
Rit tiger logo download
These logos act as a signature, an identifier, and a stamp of quality. And they should always be the most consistent component in our communications. The RIT academic brand uses several important logos and marks. Identity assets must not be manipulated, altered, or modified for use by other entities.
Our primary identifier is the RIT lettermark. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand. The seal is reserved for official, presidential communications, such as diplomas, stationery, and signage. It may be used for high-end applications, merchandise, and gifts, but only with approval from Marketing and Communications.
This is the most common configuration used to identify the brand. The stacked version sets the RIT lettermark and the wordmark in three lines. This more compact configuration may provide more flexibility in placement and scale. The color of the background will determine which version of the lockup to use. Plan your layouts to accommodate using the preferred option. One-color versions of our marks should be used sparingly: only when printing restrictions demand it.
Use only the approved logo options. To maintain good legibility, never reproduce the logos smaller than shown here, for print or screen. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark, rit tiger logo download. To achieve maximum impact and legibility, clear space must be maintained around the logo lockup.
The lockup may be placed onto images, but no other graphic elements, typography, rules, rit tiger logo download, or images should appear inside this clear space. Here are a few practices to avoid in using the RIT identity. Adhering to these rules will ensure that our logo is recognizable to all audiences. An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity in the master brand.
For all units and entities across RIT, including schools, colleges, departments, offices, and divisions, rit tiger logo download, the lockup will always be connected to the RIT lettermark, rit tiger logo download. It carries more equity and recognition than any other component of the visual identity. They are directly tied to one or more brand extensions, but their reputations may be more closely aligned rit tiger logo download the master brand than any brand extension.
These entities are directly connected to a primary sub-brand and further expand on the offer of that primary sub-brand. Aligned with a single academic school primary sub-brandbut they rely more on the support of the brand extension for equity and clarity than the primary sub-brand. These entities consist of unique offerings, services, or groups that may be not directly tied to a primary sub-brand. They work to extend the mission of the university to the public through outside organizations not fully operated by the university.
At this level, increased flexibility is needed for the lockup. These are entities that advance the mission and vision of the university, but have their own reach and presence beyond rit tiger logo download university, reaching targeted audiences and working toward a specific mission of their own.
Internal- or external-facing student organizations and clubs, initiatives, or events that enhance the university experience. These entities are formally or informally affiliated with the university and may have their own marks or identities, rit tiger logo download. These external entities have a strong reputation through a recognizable, individual identity as a stand-alone brand.
While their mission and goals are separate from the university, they remain strongly connected, and align with the culture of the master brand. The benefit to both entities is equitable, rit tiger logo download. Depending on available space, three or more lockups use text with separating rules or pipes. Do not place a rule or pipe on the end of a line of text.
You can use this flow chart to quickly determine which lockup is appropriate to use for a certain entity or situation. A decision tree has been created to identify rit tiger logo download logo should be used. Spirit marks can be used on a wide range of informal materials for prospective students, student groups, intramural teams, alumni organizations, campaigns, events, and merchandise, to communicate and express RIT community.
For athletics logos visit the toolkits section. RIT Logo with Text. Our Identity and Logos. University Seal The seal is reserved for official, presidential communications, such as diplomas, stationery, and signage.
Lockup Colors The color of the background will determine rit tiger logo download version of the lockup to use. White Backgrounds preferred logo colors. Black Backgrounds. Photographic Backgrounds. Single-Color Version. Recommended Sizes. Minimum Sizes. Clear Space To achieve maximum impact and legibility, clear space must be maintained around the logo lockup. Do not change the colors of the logo beyond those provided. Do not rearrange rit tiger logo download logo's elements.
Do not typeset the university or college name. Do not add drop shadows or other visual effects to the logo. Do not rearrange the lettermark's elements. Do not use elements from the previous identity. Do not place any of the identity elements on its side or diagonally.
Do not use the logo on complex backgrounds or contrasting color elements. Extending the Master Brand Lockup An rit tiger logo download brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity in the master brand.
College and Degree-Granting Units. Administrative Divisions and Offices. International Campuses. Academic Schools and Departments. Rit tiger logo download Offices, Departments, Services, and Initiatives.
Academic Centers and Initiatives. Secondary Sub-Brands These entities are directly connected to a primary sub-brand and further expand on the offer of that primary sub-brand. Academic Centers and Initiatives Aligned with a single academic school primary sub-brandbut they rely more on the support of the brand extension for equity and clarity than the primary sub-brand. Affiliated, Sponsored, and Endorsed Entities These entities consist of unique offerings, services, or groups that may be not directly tied to a primary sub-brand.
Affiliated Entities These are entities that advance the mission and vision of the university, but have their own reach and presence beyond the university, reaching targeted audiences and working toward a specific mission of their own. Sponsored Entities Internal- or external-facing student organizations and clubs, initiatives, or events that enhance the university experience.
Endorsed Entities These external entities have a strong reputation through a recognizable, individual identity as a stand-alone brand. Rochester Regional Health Alliance. Multiple lockups used together Always use horizontal lockups. Size of type used in the "College of" level should rit tiger logo download consistent among used lockups. Always align lockups to baseline of RIT. Separating rules align to top and bottom of RIT, are the same size and weight, and have consistent distance between lockups.
Two lockups Same treatment preferred i. Collapsed lockups. Full lockups. Mixed treatment is acceptable i. More than two lockups Depending on available space, three or more lockups use text with separating rules or pipes. Choosing the Right Lockup You can use this flow chart to rit tiger logo download determine which lockup is appropriate to use for a certain entity or situation. Spirit Marks Spirit marks can be used on a wide range of informal materials for prospective students, student groups, intramural teams, alumni organizations, campaigns, events, and merchandise, to communicate and express RIT community.
University Tiger.
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Tiger Center - A tool that allows RIT students to search for classes, view important academic information, and download their class schedule in iCal format. Additional features are in development to improve the student experience. To receive support or provide feedback, please visit Tiger Center Talk. Tiger Center. Rit logo vectors. We have 14 free Rit vector logos, logo templates and icons. You can download blogger.com,.EPS,.CDR,.SVG,.PNG formats. The official athletics website for the Rochester Institute of Technology Tigers.
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